Running Twitter ads are a great way to reach specific groups of people, promote event engagement, and fill out your media strategy. We’ve seen a few things that work for SaaS businesses of Twitter.

Promote Your Content

Twitter is a nuanced social network, it weighs heavily toward brands who excel at 1:1 interactions and share the most timely content.

It also serves as a great distribution network to reach people. As with all social networks, the strength of it as an advertising channel is linked to the number of people on it. That benefits your campaign due to how we can reach those people.

The platform’s ad targeting features make it especially attractive for SaaS startups to see how people respond to their messaging. Twitter ads aren’t as simple as set it and forget it. We make sure that we’re always learning and sharing those learnings with your internal team.

Retargeting Ads for Your SaaS Business

We’re big believers that retargeting is a key part of a healthy marketing mix, but not for driving conversions alone.

SaaS businesses sometimes have long sales cycles. SaaS customers sometimes have long timelines to switch. They need to repeatedly get frustrated by their current solution over and over again. Retargeting ads are a great way to give value to people who keep experiencing pain with their current solution.

Retargeting potential customers that are early on in the decision process is a great way to get a little more permission to get in touch with them. The key is to drive lots of value early on. Chances are that you’re having a hard time onboarding new customers–not fixing your broken product. Retargeting helps give people value and drive them back to your site.

We might use rough language like “retargeting” but the reality is that successful marketing starts with empathy. There are people out there who need your software and we want to let them know the benefits of switching.

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