SaaS Analytics Consulting
Businesses spend a lot of time and money investing in marketing their products and services. But how do you know which of those efforts is the most profitable? Wouldn’t you like to capitalize on the channels that are bringing in your best customers? For digital companies, that means properly tracking your customers through data and analytics.
Google Analytics Setup
Although Google Analytics implementation is straightforward, there are many features available with some custom setup. For example, removing your office’s traffic gives you a data set with full integrity.
Every year, newer tools get released that improve the way we serve our customers. The challenge? Making those tools connect. Let’s talk about how we can align your marketing stack with your tech stack and make all of our tools work together in harmony.
Custom Dashboards & Reports
Google Analytics is overwhelming. By catering to businesses of all shapes and sizes, information overload is inevitable. Through custom dashboards and reports, we can build more digestible interfaces that will help you narrow down your focus.
If you’re looking for a custom report or dashboard, we now build our custom reports through Google Data Studio. What does that mean for you? A free reporting tool that works flawlessly with Google Analytics and Google Ads.
Goal & Event Tracking
“What gets measured, gets managed.” Through goal and event tracking, you can track how effective your marketing is. Enabling them allows you to track conversion rates on content and track downloads of your content.
Whether you use standard Google Analytics or Google Tag Manager, we work with your team to identify the key actions that need to be tracked and get them implemented. Tracking clicks, key page visits, and how far people scroll down your pages are made easy.